File manager

• Defining the Content Strategy for farming division including developing thought leadership content through blogs, articles, and videos to build credibility and trust in the brand
• Setting up panel of external agencies (photographers, videographers, local influencers, video editors, translators) with help of local teams & coordination for regular content creation
• Coordinating and collaborating with all businesses/ functions to gather content to be leveraged on social media including success stories, farmer testimonials, demo plot progress, local expert advice, etc
• Contextualizing content to each platform – social media, websites, retail & offline.
• Keeping an eye out for any content collaboration opportunity e.g., social media influencers, or using of any innovative medium of communication
• Constantly keep measuring the impact of content and keep fine tuning the content strategy using data from various tools

Must Have:

1. Strong written communication skills, with established experience in digital and on-ground marketing space
2. Strong ability of working with different forms of media – Audio/ Video/ Pictures/ Text/ Statics

Create and execute digital marketing plan within the allocated time frames and budget with an aim of acquiring and retaining customers (app and centres)
Manage implementation, tracking and measurement of digital marketing campaigns including awareness, consideration, programmatic and performance marketing campaigns
Maintaining budgets and keeping track of spends
Multiple agency management across creative, media, ORM, SEM & website development

Management of social media and Digital Assets

Managing the  social media handles via agency
Optimize media monies using data led insights in order to drive engagement and virality as well as generate high quality leads for digital and offline businesses
Create Website and manage SEM & SEO via agencies
Lead ASO strategy and execution for farming/Agri Apps
Creation and implementation of social media content calendar and plan specific and clutter-breaking marketing campaigns for key topical days and important business-related news
Set up a mechanism to be aware of new trends and formats and be quick to adapt to them

Qualification: Minimum 5 years of experience in Digital Marketing account management at a reputed agency